Design++
DIGG IT!
Published
Friday, June 19, 2009
at
10:32 AM
.
As a followup to "Design an Application like a movie" I wanted to highlight the fact that design and interaction design has become the new standard. Today it is very hard to ship an app or propose an app without a fluid, cinematic user interface. Sure there are still areas where POF (Plain Old Forms) will do but more and more design++ is the new requirement.If you look at all the leading applications and platforms, cinematic and well designed is built in. Iphone has it, Pre has it, Twitter clients have it, Safari has it, Kindle has it, OSX has it, even Windows 7 has it. This level of quality is really the new baseline for releasing an application for end use. Users really require a simple easy to use visually pleasing system for daily use.
At Adobe we have been working to shift apps from being developed to being designed. If you take a careful look at Catalyst it flips the % of design and development work within an app. Where development was 80% of an app, it is now 20% and Design/Interaction was 20% is now 80%. I have long thought as a platform Flash needed to better leverage the designers on Adobe's platform (10M+) and combined with an ecosystem of developers above 1M+ we would reach critical mass. In essence, Catalyst is game changing as it allows design to become the defining factor.
Now folks can dispute the value of how things are designed or the usability of product ABC but design and interaction are here to stay as the new requirement of anything software.
Cheers,
Ted :)